
Launch announcedApartments
Jumeirah Golf Estates · Zimaya Properties
Studios and apartments facing the Jumeirah Golf Estates fairways, with a show apartment open to visit.
Entry priceAED 595K – 1.45M
Projects and residences
A launch is sold with a rendering and a headline price. It should be judged on five points, and price is only one of them. Here is the order in which we look at them before presenting a development to a client.
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Featured
Community villas, signature towers, waterfront addresses: a selection of current launches. Ask for the up-to-date price list and floor plans in one click.

Launch announcedApartments
Jumeirah Golf Estates · Zimaya Properties
Studios and apartments facing the Jumeirah Golf Estates fairways, with a show apartment open to visit.
Entry priceAED 595K – 1.45M

Under constructionApartments
Downtown Jebel Ali · Imtiaz Developments
Residences handed over furnished, with co-working and a rooftop, next to the metro on Sheikh Zayed Road.
Entry priceAED 949K – 1.9M

Under constructionVillas
Ghantoot, Abu Dhabi · ORA Developers
A low-density beachfront community with a private beach and marina, on the Dubai – Abu Dhabi corridor.
Entry priceAED 2.75M – 10M

Under constructionVillas
Dubailand · Sobha Realty
Villas set around a central lagoon, wooded trails and walking loops, in a master plan built around well-being.
Entry priceAED 3.99M – 14M

Under constructionVillas
The Valley · Emaar
Three- and four-bedroom family townhouses, in single rows, at the heart of The Valley.
Entry priceAED 3.07M – 4.14M

Under constructionVillas
Dubai South · Dubai South Properties
Three- to five-bedroom townhouses close to Al Maktoum Airport and Expo City Dubai.
Entry priceAED 3.4M – 5.5M

Under constructionApartments
Dubai Islands · Ellington Properties
The tallest residence of The Meriva Collection, on the Dubai Islands waterfront.
Entry priceAED 2.7M – 5.9M

Under constructionApartments
DIFC · DIFC Developments
The first residential towers of DIFC Zabeel District, an extension of the financial centre.
Entry priceFrom AED 2.6M

Under constructionApartments
Business Bay · Deyaar
A high-rise tower in Business Bay, between Sheikh Zayed Road and the Dubai Canal.
Entry priceAED 1.86M – 4.45M

Under constructionApartments
Emaar South, Dubai South · Emaar
Apartments and townhouses facing the Emaar South golf course.
Entry priceAED 1.1M – 5.06M

Under constructionApartments
Motor City · Sobha Realty
A Motor City residential tower of one- and two-bedroom apartments, from a vertically integrated developer.

Launch announcedVillas
DAMAC Islands · DAMAC Properties
Villas and townhouses among lagoons and tropical beaches, in a DAMAC community.
Entry priceFrom AED 2.75M
Computer-generated images supplied by the developers, not contractual. Indicative entry prices recorded in September 2026, by unit type, and subject to change at any time: the developer’s dated price list prevails. Handover dates as announced by the developer.
The method
Buying off-plan means buying a promise framed by a contract. The legal framework, the costs and the safeguards are covered on the page buying off-plan in Dubai. What remains is the question of selection: how to choose between two developments that look alike on paper.
On a new development, the margin for error lies not in the price per square foot but in the timetable and the service charges. A developer that has already delivered three times in the same area is worth more than a five per cent discount from a developer that has never handed over a set of keys.
The five points below are checked in this order. The first eliminates half of the candidates, the second a further third, and the last three decide between what is left. None requires technical expertise: they require dated documents, and someone willing to hand them over to you.
We look for three completed, dated developments in the same segment as the one you are being sold. A developer that is solid on community villas can fall short on a thirty-storey tower. The name tells you nothing; the record of handovers tells you everything.
A payment plan tied to verified construction progress protects you. A calendar-based plan makes you pay for a site that is not moving. The useful question is not how much you pay, but against what you pay it.
The sale contract carries an announced date and sometimes a contractual date with a delay clause. We ask which of the two is binding on the developer. The funds go through an escrow account that Dubai’s regulations impose on the developer: that protects your capital, not the timetable.
They are billed per square foot per year, on an index approved by RERA, and they come straight out of your net yield. A tower dense with amenities costs more to run than a plain building. We ask for the development’s projected budget, not an area average.
An open view at handover can close up when the next plot is built. The permit issued on the neighbouring plot is checked before signing, never after. It is the point nobody looks at, and the one that costs the most on resale.
Deciding
A payment plan is not a convenience; it tells you how the developer finances construction. Three structures dominate the market, and they do not suit the same buyer.
| Payment plan structure | What it signals | What it costs | Which buyer it suits |
|---|---|---|---|
| Tied to construction progress | The developer funds its site on milestones that are verified and accepted | Cash outlay concentrated during construction | A buyer who has the funds and wants to limit construction risk |
| Most of it on handover | The developer carries the financing until the keys are handed over | Asking price usually higher for the same size and standard | A buyer who wants to defer most of the outlay |
| Spread after handover | The developer sells a monthly instalment first, a property second | Higher total cost, through a margin rarely shown separately on the invoice | A buyer who thinks in monthly instalments rather than price per square foot |
Scroll the table sideways to see every column.
To put figures on your own schedule of instalments, the off-plan payment plan tool projects the payments and your cash flow month by month.
By area
The area sets the rent you will achieve, how fast you re-let and how liquid the resale is. These are the areas where most of our work takes place.
Area
Dubai’s deepest rental market, along three kilometres of man-made canal.
Area
A mixed office and residential district along the canal, next to Downtown.
Area
The centre developed by Emaar around the Burj Khalifa and the Dubai Mall.
Area
Two golf courses, established villas, and a ring of new apartment buildings facing the fairways.
Area
A palm-shaped man-made island, a closed land supply and a high-end market.
Area
An Emaar master plan on the historic Creek, delivered in successive phases.
Area
A residential district built around a golf course, between Al Khail Road and Umm Suqeim Road.
Area
One of Dubai’s busiest transaction markets, in the entry-price segment.
Area
A master-planned district around Al Maktoum International and Expo City, in the south of the city.
Area
The lowest entry price among well-connected freehold areas, in exchange for a highly competitive rental market.
Area
A few minutes from Downtown, a corridor of lagoons and villas that is still being built.
Area
A completed, lived-in villa community built around a golf course, with the lowest price per square foot among established villa areas.
By developer
The developer is the variable that best explains the gap between two neighbouring developments. Here are the ones we follow, each with the strength that genuinely sets it apart.
Developer
A delivery record that can be checked across several market cycles, from Dubai Marina to Dubai Creek Harbour.
Developer
A high volume of launches, with a wide choice of projects and timetables, from DAMAC Hills to DAMAC Islands.
Developer
Finishes and common areas above the segment average, visible on past deliveries such as the villa collection on Palm Jumeirah.
Developer
A master developer of very large-scale master plans, such as Palm Jumeirah and Palm Jebel Ali, land included.
Developer
An instantly recognisable architectural signature, from residential buildings in Jumeirah Village Circle to the Burj Binghatti Jacob & Co Residences tower, which helps at resale.
Developer
An integrated design-and-build model, uncommon in the market, applied at Sobha Hartland as well as at Sobha One.
Developer
Listed on the Dubai Financial Market, so its accounts are published and can be read before you reserve.
Developer
Mixed-use projects where shops and leisure are delivered with the homes, as at City Walk or La Mer.
Developer
Low entry tickets in well-located freehold areas, such as Jumeirah Village Circle and Arjan.
Developer
Waterfront locations in Dubai Marina and Business Bay, such as Marina Gate and Peninsula, in districts that are already mature and already let.
Developer
Several residences already delivered in Jumeirah Village Circle, including Pantheon Elysée and Boulevard, which you can visit to compare how finishes hold up over time.
Developer
Buildings of limited size, such as Belle Rêve in Jumeirah Village Circle or Belle Vie in Dubai Silicon Oasis, which are easier to follow than a tower of several hundred units.
Developer
Residences delivered furnished, as in the Sunset Bay and Pearl House series, designed to be let from handover.
Developer
Signature waterfront towers across several districts, from Dubai Maritime City (Kanyon) to Dubai Islands (Hado), on scarce land that cannot be replicated.
Developer
A rare breadth of range, from the affordable homes of MAG 5 Boulevard to the very high-end residences of the Keturah collection.
A listing describes a property for sale. A project profile describes a development and what it commits you to: developer, payment plan, announced handover date, projected service charges and immediate surroundings. We publish the second. For units currently available, an adviser sends you the developer’s dated price list and availability.
Because each one is checked before it is published, and five decisive pieces of information, including the developer and the payment plan, appear in no automated feed. They have to be requested from the developer, with documents to back them. An incomplete profile would waste everyone’s time.
Yes, in the areas open to foreign freehold ownership, with no prior residence requirement. The point to check is not your nationality but the land status of the plot, which is recorded in the Dubai Land Department register.
On a launch, the intermediary is usually paid by the developer, and the price shown is the one on its official price list. We ask for the dated, signed price list: that is the document that counts, not a screenshot.
In practice yes, on two conditions: having paid a minimum share of the price, set by the developer, and obtaining its written consent. That share and the related fees vary from one developer to another and are read in the contract before you reserve, not when you come to sell.
It depends on what the contract says, and delay clauses are unevenly drafted. The funds you have paid stay in the project’s escrow account, which protects the capital invested but does not make up for the rent you are not receiving. We review the clause before you sign.
Independent advice
Send us the name of the development and the price list you received. We tell you what the payment plan says, what the announced service charges will weigh, and what is missing from the file.